Stratospheric Plc

Generating Qualified Sales Appointments to maximise your business. In 2005 we achieved over �£50 million in new business opportunities for one B2B client

SMART is an established specialised outsourcing company, who for the past decade have been supporting and adding real new business to both private and public sector organisations. Whatever the size of your company, or the complexity of your products or services, it will be worth Speaking with us. We are by nature, results driven on behalf of our clients.

NOA Member, Customer Services Center of excellence, Investors in People. Member of the Bristish American Chamber of Commerce. Members of the Institute of Directors.

Key attributes

Ongoing Communication and support
Hard efforts
Team spirit
Experience


Please see overview of services offered

Delivering Qualified Leads and Setting Appointments

We focus largely upon setting business 2 business sales appointments for your sales people so that they can focus upon meeting key contacts and winning business. Appointments are qualified according to your “lead criteria” so you can be confident that meetings will not be a waste of time and effort. In addition to setting appointments, where a “hot” lead has been identified, we will also manage “Future Prospects” on behalf of the client, until such time as they come to fruition.

Your call campaign will be carried out by a dedicated resource. Executives will support your own sales infrastructure by managing your sales teams’ diaries, sending confirmation emails (by ghost email), undertaking post-meeting courtesy calls to gather feedback on the strength of the presentation and determining next actions. You can expect ongoing communication and a proactive attitude.

Database Building and Data Cleansing

Many organisations are aware of inaccuracies within their database. An up to date, enhanced database can transform your sales process by enabling you to discount and therefore not waste time on those companies that do not fit your criteria.

Typically our clients use our data cleaning services to verify company details - address, telephone/fax numbers, number of employees and gather contact information for key decision makers. Additionally, we will verify or source other specific marketing intelligence, according to your requirements.

Market Research

The SMART portfolio also includes market research services. If you are planning ahead for a new product/service launch then we can help you. For instance, you may wish to further understand the marketplace in which you operate or explore/predict buying trends. We can also address the issue of competitor analysis.

Profiling

A key element of our successful lead generation methodology is profiling. In a profiling campaign, we will speak to more than one decision maker and influencer within a target organisation, to understand/explore both the individual and also collective business needs of your potential customers.

All the information is recorded on your database enabling you to then decide upon the most effective targeted approach to maximise the opportunity and deliver a realistic ROI. Some examples of key areas include:

- points of pain
- Existing provision/set-up/product
- decision maker tree
- budget allocation
- timescales
- competitor activity analysis

Customer Services

We are dedicated to improving the customer experience:

– Service/Product updates
– Customer satisfaction surveys.
– Update account information and discuss product usage

During this activity, we will often generate new enquiries, or encourage repeat orders which we will pass to your sales team for follow up.

Event Support

If you are planning an event, a seminar or exhibition perhaps, we can support you:

- Deciding upon a suitable venue and date/time
- Researching your potential audience
- Data cleansing
- Sending invitations and conducting follow up calls to generate attendees/appointments.
- Post-event follow up to prospects and/or non-attendees.


Additionally we provide direct mail facilities - as a stand alone service or as part of a telemarketing campaign

Reveal Extranet

All clients are provided with a bespoke extranet system. The SMART extranet is a web-based data management and lead tracking system that functions REAL-TIME and integrates with your existing CRM systems. The system enables our clients to visualise every stage of the marketing and sales process from a remote location, ensuring our processes are totally transparent to the client.

You will have access to your database and ongoing marketing intelligence 24/7, enabling you to extract information or data sets at the touch of a button. The extranet will consist of bespoke field population – based upon project requirements. The extranet also tracks the effectiveness of your sales force (collectively and individually) so that sales and marketing managers/directors have a wholly realistic view of how their sales teams are performing and closed sales. Sales pipeline sales pipeline (value, timescales).